Market Fuel is dedicated to promoting your pharmacy’s brand, growing your customer base, and building customer loyalty.
With Market Fuel you can communicate with your patients outside of the pharmacy, encouraging their return while keeping your brand and services top-of-mind. With minimal effort on your part, Market Fuel will produce automated marketing efforts geared toward your patients.
Market Fuel connects you to your patients outside the pharmacy through email marketing. This service sends out automated email notifications when prescriptions are ready to be picked up, as well as a reminder to pick up a prescription that was filled the previous week. This is an effortless way to show your patients that you care about their health while also adding a boost to your adherence ratings.
The email marketing service goes beyond simple notifications and birthday emails. You can opt to send your patients emails for selected holidays and special hours of operation, a welcome message to new patients that shares important details of your pharmacy, monthly newsletters, and more. The content of these emails can be customized by you or you can use the standard content created by our Market Fuel Specialist.
All Market Fuel emails are built in a branded template and approved by you or a selected member of your staff.
Market Fuel is used in conjunction with our WinRx Connect Service. Without Market Fuel, your Rx 2 Go app uses the standard interface, with an option to search for your pharmacy from amongst the many surrounding pharmacies that also use the app. However, with Market Fuel you receive your very own branded app, designed with your pharmacy’s logo, imaging, and colors.
All branded apps are available in the iTunes and Google Play app stores and listed under the pharmacy name. They have all the same capabilities and functionality as the Rx 2 Go app, but are customized with your pharmacy’s branding. The best part: no other pharmacy but your own will be associated with your branded app.
Creating marketing materials for your pharmacy takes time and skill, but with Market Fuel you can have select materials created for you. These materials will be branded to your pharmacy and available to post inside your pharmacy, display on different forms of media, and distribute to your patients.